In Colombia, “prepaid bundles" are called “paquetes”, however the word “paquetes” also mean “snacks”. Exactly like Doritos, Lays, Snickers, among others. And WOM, the newest mobile operator in Colombia, wanted to get closer to Colombians by selling its prepaid “paquetes” at convenience stores.
We turned our mobile “paquetes” into the most iconic snacks in the world, but with one big difference, ours never run out because we filled them with codes for unlimited gigabytes and minutes. So, when people asked for “paquetes” clerks offered our prepaid bundles.
CCO: Gina Lee
Creative Directors: Mateo Álvarez & Anderson Álvarez (Los primos)
Copywriters: Mónica Zapata / Camilo Rodríguez
Art Directors: Ana Rivas / Nathalie Morales
Motion Graphic: Gabriel Cucariano
Account Manager: Maria Adelaida Restrepo
Account Executives: Lorena García / Mateo Echeverría
Thanks
